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Do you need an easy way to collect testimonials from customers who have agreed to provide one? The Testimonial Wizard software is the easiest to set up and use. It's a good choice for the marketer or small business person who wants an automated way to manage small surveys.What can I do with it? 1) Collect testimonials from customers who have agreed to it; 2) conduct small products surveys effectively and cheaply; 3) conduct opinion polls with prospects and customers.T...

How To Use The Testimonial Wizard Software

How To Use The Testimonial Wizard SoftwareDo you need an easy way to collect testimonials from customers who have agreed to provide one? The Testimonial Wizard software is the easiest to set up and use. It's a good choice for the marketer or small business person who wants an automated way to manage small surveys.What can I do with it? 1) Collect testimonials from customers who have agreed to it; 2) conduct small products surveys effectively and cheaply; 3) conduct opinion polls with prospects and customers.This software comes with easy installation instructions, but doesn't offer much on how to use it. So here are the steps and some tips.Steps:1. Login. Enter the admin username and password created during installation.2. Click Add Survey.3. Fill in the text boxes. The Help section on the right of the screen is a very good guide. In Survey Name, I type in the product name plus "Success Stories", i.e., "Widget Success Stories".4. Click Submit. Now you're back at the Main screen.5. Click the name of the survey you want to add questions to.6. Click Add Question.7. Type your question into the first text box.8. Select the type of form gadget you want to use to collect the answer. The choices are text, textarea (allows multiple lines of text), Option List (creates a drop down menu), Check box, Radio button, and Hidden.9. Enter values for Width, Height and Caption. The Help section on the right of the screen should be consulted for the roll these values play. The explanation it provides is quite clear.10. Enter a value for Default, or leave blank. This is an optional field. You use it if you want for example, "http://" in a question that asks for a URL.Tips:Be specific with the question's that you ask. For example:* What do you feel is Widget's best feature?* How has that feature benefited you?* Have you tried other competing products?* Is there anything we could do to improve Widget?

9 Product Naming Tips

9 Product Naming Tips

Product naming is a key aspect of branding. The name you ultimately choose will reflect who you are, your companys personality and vision. But more importantly, it must unforgettably embody the promise of your products main benefit to your potential customers. It can dovetail generically with your competition, but ideally, it should stand out from the crowd. Where to begin? Here are some basic guidelines.If the fields too crowded, be unique MSN Search, Netscape Search, AOL Search, they all stayed in the same category, so you could play it safe and go with Stupendous Search or Super-Duper Search. This works for a time, but as soon as the field gets too crowded, youll be lost in the mush of sameness with ever diminishing name recognition. If youre in it for the long haul, better to break away from the crowd with a name like Google, Yahoo, or even Dogpile (though Im not a fan of going into the scat category just to be unique). Even Kinkosthe founder's nickname (he had kinky red hair in school)is different enough to be memorable. Avoid tongue twistersTheres a little part in all of us that hates to be embarrassed. When we ask for a product or talk about it with friends, we want to sound literate and not fumble over pronunciations. So be kind to your potential customers and avoid tongue twisters, or any name thats unusually long or foreign sounding. If you cant find a single-word name, dont go over two or three syllables. Alliteration can help with longer namesOkay, so the president of the company likes all the longer names on your list. You can make them more memorable and/or easier to pronounce by using alliteration. Consider Circuit City (originally, the incredibly bland, monosyllabic, Wards). Or Downtown Disney, Or the most famous brand in the world, Coca Cola. All four syllables, yet they roll off the tongue with surprising ease. Avoid abbreviationsAbbreviations lack personality and communicate very little in terms of benefit or brand character. Sure, IBM, MCI and ABC have big recognition and identity, but they also spent years and millions in virtually all media to promote their imageusing images of people and situations that were warm and fuzzy. Even billionaire Bill Gates chose Microsoft over MS (which has some undesirable connotations).Convey an implied benefitIf you dont have a lot of media dollars to spend on name recognition, try for a name that conveys a benefit or describes content. Snapple started out with a name that combined two of its original flavors: Spice N Apple. Silkthe soy-based milk brandcombines soy and milk. Benefit-oriented names include EasyOff oven cleaner, Miracle-Grow plant food, and Hearthwarmer (a fireplace insert). Lost in Translationor worse!Most of us have heard the story of Chevrolet introducing their "Nova" in Spanish-speaking countries. The car tanked because 'nova' means "doesn't go." Fiat found they had to rename their "uno" in Finland, since "Uno" means garbage in Finnish. Canadian products require labeling in both English and French, which is why on some cookie boxes, the English phrase "without preservatives" has been unintentionally translated into the French "sans preservatives," which means "without condoms." Nuff said. Shun fadsThe shelf life of a faddish name is short and sweet. It rises to the stratosphere of recognition then nosedives into obscurity faster than you can say, radical, tubular or outta sight. Another problem with fads is theyre often limited to one demographic or clique. In a market as broad and diverse as the U.S., its better to be safe than sorry. Protect your imageIf youre like most companies, you worked hard and spent some real money creating the image of your company. So it only makes sense to protect your investment with a product name thats consistent with your existing brands and image. Rolls Royce had to pull the name of its newest addition to the Silver Cloud line, which they tentatively named the "Silver Mist," since in German, "mist" means manure. So build on what you have. A good example: Googles entry into online shopping with Froogle. Incidentally, if youre wondering where Google came from, its a variation on the math term googol, a huge number with endless zeros.Dont forget legalOnce youve settled on a few ideal prospective names, hire a good lawyer to make sure theyre not already being used and not confusingly similar to someone elses in your industry. Hopefully, this brief overview will help guide you through the subtleties of product naming. Remember, try to be unique and benefit oriented without being confusing or offensive. Avoid fads, abbreviations and tongue twisters. And, by all means, protect your image.

An Unusual & Insanely Profitable Type Of Joint Venture

An Unusual & Insanely Profitable Type Of Joint Venture

Joint-Venturing doesn't end on asking a Guru to endorse your stuff. But that's what the majority of people in the Internet marketing world focus on.Here's an unusual & insanely profitable kind of JV:Co-author with a Guru.Yes, you better know what your stuff. And no its not for you if you arent damn serious. Because it takes a lot of work & brings in a lot of cash. Not for the easy-goers.But why would the guru want to do this?Because it saves them time & gets them easy bucks!Every guru has at least a dozen product ideas that they doesn't have time for. If you offerto do all the work & still give them 60% or more - there's no way they're going to miss it!You can also make a product specifically FOR one guru's audience. But that's another story.Here's a tip: Ask the guru for an unfinished product.Many gurus start a product but for some reason it's pushed aside half-way down. They want that product to see the light of the day but they don't have time for it or maybe they've just moved on.But if you offer to complete that product, they will love you for it!Take all the work on yourself. From finishing the product to writing the sales copy & auto-responder messages. Save them the headache, their time, energy & money - & they'll be happy to co-author with you.Whats in it for you? (as if you need to ask!)Because just one product can launch you to stardom. When people see you co-authored an ebook with a successful guru - you get instant credibility. And of course the money comes rolling in faster than you can count - because the guru obviously has a loyal following.And then people will be contacting YOU for joint-ventures! The credibility, the money, the contacts - it's all worth it.There are many examples of people who launched their online this way. From Tellman Knudson to Patric Chan & more. Here are 3 case-studies:- Jim Edwards.I can't say if he launched his online career this way. But this guy has authored at least half a dozen books with the top guns in this industry.The one that gave him the first real boost was "How to write an ebook in 7 days or less that he co-authored with Joe Vitale.The story is - Jim Edwards asked Joe Vitale to give him any old document of him that he could turn into an ebook. After constant request - Joe gave him a book he authored long ago - on how to write a book in a record time.Jim edited it a bit & then turned it into "How to write an ebook in 7 days or less". It became an instant best seller & gave Jim his first shot of fame.Since then - Jim has co-authored with more Gurus than I can count. And today he's a big Guru himself! Smart, eh?- Larry DotsonHis story is so simple - it'd be hard to believe.Larry wrote a swipe file of hypnotic words & phrases. Then he wrote to Joe Vitale that since 'hypnotic' is his brand - Joe can review it & if he wants - add some hypnotic phrases himself & they'll co-author it.Joe agreed & yes 'hypnotic swipe file' sold like crazy. Today Larry got 4-6 other hypnotic ebooks co-authored with Joe.Nitro marketing that multi-million-dollar IM company promotes 90% of Joe Vitale's products including the ones he co-authored with Larry.So Larry's being promoted by nitro-marketing & hell keep getting royalty from them for decades to come.Last year - Joe said he hasn't seen, met or even heard Larrys voice! I doubt if they've even met now - yet the story & success is astonishing.- Tellman Knudson.Tellman is an NLP expert. I don't know how he got his start online but his first few products where - 'Think like' series.He did it Chip Traver, Shawn Casey, Joe Vitale & probably others. The one that got famous was Think like Joe Vitale'.Another product he did was 'Nitro Mindset' with the nitro marketing guys. Then he started "List Crusade" where he interviewed (& still does) gurus every week.These are all different kinds of JVs. Not the usual milking-the-big-guru please-endorse-me type of ones. I can't say if this way is harder or easier but one thing is for sure - they 10x more profitable.Enjoy the success by co-authoring with the big gurus!

IT Marketing: Your Elevator Pitch

IT Marketing: Your Elevator Pitch

An elevator pitch is basically a quick introduction that doesn't sound too canned. You want to work on fine-tuning something that is anywhere from ten to twenty seconds. You use this speech whenever you meet a prospect that you meet at any kind of event. Your pitch should talk about what your company does, what makes you unique, and why they want to consider you. In this article, you'll learn why elevator speeches are so important for your IT marketing. The Elevator Speech DefinedIn theory, the term elevator speech originated based on this scenario: you're getting into an elevator with someone on the 20th floor of a building and by the time you get to the ground floor, your pitch should be fast enough that you could both exchange them. You should have something that you are very comfortable saying, almost like a reflex, that you don't hesitate with.Practice ItWrite it out on an index card and keep it in your pocket. Look at it while you're sitting at a traffic light or before you go into sales calls. The more you work on it and the more you can rehearse that with your spouse or the people in your store, the more it will become reflexive to you. The key is developing an "IT marketing" elevator speech that is something you feel comfortable delivering.As you get out and do expos and seminars and go to the chamber events, you're going to be very tired of saying the same thing. But you have to be able to continue having the same enthusiasm and the same energy level with every person you meet in order to help your IT marketing efforts. Copyright MMI-MMVI, Small Biz Tech Talk. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance}

Smart Marketing For Inventors Chapter 2 - Turning your invention into a marketable product.

There are many smart inventors who come up with unique products which solve problems which were in need of being solved, which make life easier, and which save peoples lives. Yet many of these inventors do not have engineering degrees, are not designers, and many have no design experience at all. They typically do not have any marketing experience as well. As such, they do not realize the fact that their rough prototype of their invention will not succeed as a marketable product. This might be because of a number of factors such as:1. the product based on the invention (hereinafter referred to as the product) does not meet a specific customer need;2. the product does not aesthetically appeal to the customer;3. the product is not designed to withstand the use and abuse to which customers will subject theproduct; and4. the product is not properly packaged, advertised, and promoted to appeal to the customer.Regarding factor 1, that the product does not meet a specific customer need, it should be remembered that the bottom line to any potential customer is whether the product fulfills an actual need of the customer, which need the customer may or may not realize they have. If the need is one the potential customer does not know he or she has, the marketing effort will need to include educating the potential customer as to the need and how the product meets that need. Needs of the potential customer include making their life more enjoyable, easier, etc.Regarding factor 2, that the product does not aesthetically appeal to the customer, it should be remembered that the first thing a potential customer likely perceives is the overall look of the product. If the product has a look which appeals to the potential customer, they are more likely to further investigate the product to see what it is and how it works. Aesthetic appeal includes the overall lines of the product, that is, does the product have curved surfaces or angular surfaces, are the colors of the product appealing, is the product ergonomically designed to fit the human body, etc. Curved lines might be appropriate for certain products such as lounge chairs and kitchen mixers to give a modern, ergonomic look, whereas angular lines might be more appropriate for other products, such as hand tools such as chisels and axes.Regarding factor 3, that the product is not designed to withstand the use and abuse to which customers will subject the product, it should be remembered that customers will use the product for uses which the inventor intended as well as uses which the inventor did not intend, nor even foresee such use. For example, a screw driver might be used as a chisel which is struck by a hammer. Care must be taken to make the product robust enough to withstand foreseeable unintended uses and to warn the customer of foreseeable hazardous uses such as by applying a warning sticker to the product and a warning on the packaging and on the instructional materials. Questions in this regard should be directed towards a lawyer specializing in the legal field of Products Liability, such as in most larger city yellow pages phonebook.Finally, regarding factor 4, that the product is not properly packaged, advertised, and promoted to appeal to the customer, it should be remembered that the packaging of the product is part of the overall first impression the potential customer has of your product, and in the case of products which are not visible from within the packaging, are the only item of first impression to the potential customer. Therefore, a well thought out and designed packaging and advertising materials is essential to the success of many products. It should be clear from a not-so-lengthy viewing of these items what the product does for the potential customer. Remember, you typically only have from fractions of a second to several seconds to capture the potential customers attention and interest in your product. There are advertising and packaging design specialists in the yellow pages phone book of most larger cities which can be consulted for a fee, and many books on advertising at your local bookstore, library, and on the internet.Best regards,Brian R. Rayve, Esq.Owner, InventionPatenting.com

Whats In A Name? The Six Essential Elements You Need To Know

Selecting a name for your new business is not easy. A name does more than identify your company. It tells customers who you are, what you do, and more than a little about how you do it. Your name differentiates you from your peers, peaks customer interest, and invites further investigation -- if you do it right. I didnt do it right. At least, not at first. All entrepreneurs make mistakes, and I made one of my first ones right off the bat. Thrilled with the fledgling business I was starting, this precious enterprise so near and dear to my heart, I christened my company Diadem Communications. Diadem means crown-- a fitting name for what I felt was a crowning achievement. What does Diadem say to you? Does it evoke thoughts of me coming into your company, training your sales team to be the best booth staff ever, ensuring that every single trade show you attend turns out to be amazingly successful? Does it make me sound so good that you just cant wait to hire me? No. It doesnt say that to me either. And even worse, it didnt say that to any of my potential customers. Going by name alone, no one would be able to determine the least bit of information about me, my company, or the services we offer. The name said nothing, and it did nothing for me. The name had to go. More importantly, it had to be replaced by something effective. How do you come up with an effective name? Consider these six elements: An Effective Name: 1. Tells Who You Are: Your name should reflect your identity. This is an essential aspect of branding. Youll be promoting this name, getting it in front of as many eyes as possible as often as possible. How do you want the public to think of you? For some, that means integrating your personal name into the name of your business. This is very common in some professions: legal, medical, and accounting leap to mind. Others prefer a more descriptive name. One successful small baker runs her business under the name The Cookie Lady because thats how her first customers identified her. Its doubtful that most of the customers even know her first name (Its Pat) but everybody in her market knows The Cookie Lady. 2. Tells What You Do: Its incredible how many company names give little, if any indication of what type of work the organization actually does. Take the following examples: - Smith and Sons- Hulbert Brothers - Only One Can you tell me what any of these companies does? Of course you cant. Theyre relying on customers already knowing who they are (a tricky proposition for new businesses!) or by having their name found in context, such as a yellow pages or on-line business directory. 3. Tells How You Do It: Words are very powerful. By carefully selecting what words you use in your name, you can convey a great deal about your companys image. Consider the names of three different massage and bodywork centers: - Champlain Valley Therapeutic Massage- Clouds Above Massage- Speedy Spa All three companies are providing the same service: massage therapy. Yet the first appears to favor a more medical approach, the second, a dreamy, luxury approach, and the third focuses on fast service. 4. Differentiates You From Your Peers: Your company name is the first opportunity to tell customers how you differ from the competition. This can be done by emphasizing what makes you unique, pinpointing what aspect of your products and services cant be found anywhere else -- or that you do better than anyone else. Consider the massage therapy example we looked at in number three. Each organization clearly has a different focus and approach to their customer base. Theyre attracting different types of clients, who are seeking fundamentally different approaches. All of which is conveyed in less than five words. 5. Peaks Customer Interest: Creating customer interest is an art and a science. Think carefully about your target audience. What qualities of your services are of the greatest import to your customers? What kind of words are likely to appeal to them? Emphasize the important qualities in your name. For example, busy homeowners are drawn to the inherent promise of speed offered by Bobs Instant Plumbing while a reader in search of a good mystery will gravitate toward Crime Pays Books. Word choice is also important. Two yarn shops can both specialize in specialty fibers, but the one who labels themselves All Hemp All the Time will draw in a decidedly different crowd than the one named Natural Beauty: Organic Yarns. 6. Invites Further Investigation: Customers are funny creatures. What one group finds to be funny and engaging turns another group off. You want your name to be inviting and approachable -- as those qualities are perceived by your target audience. The best example of this may be seen in the individual investor segment of the financial services industry. Charles Schwab has spent years cultivating a classic, formal image -- but now that the consumer base is changing from old people with money to everyone with a 401K, Charles Schwab has launched the Talk to Chuck campaign in an effort to be more approachable. Make sure your name doesnt intimidate customers away! Some industries are more formal than others, but adopt pretension at your peril. After following a series of simple step-by-step instructions to match my corporate identity with my service offering, I came up with the quintessential name: The Trade Show Coach. This name instantly tells customers what I do assist companies with trade shows and a little of the manner in which I do it coach, rather than dictate, direct, guide, or organize. See the difference? So did the buying public, some of who quickly became my best customers. The same thing can happen for you -- if you pick the right name.

Summary

Do you need an easy way to collect testimonials from customers who have agreed to provide one? The Testimonial Wizard software is the easiest to set up and use. It's a good choice for the marketer or small business person who wants an automated way to manage small surveys.What can I do with it? 1) Collect testimonials from customers who have agreed to it; 2) conduct small products surveys effectively and cheaply; 3) conduct opinion polls with prospects and customers.T...